• Our radio is on 18 hours on green power and soon 24/7, reaching 90% of people age 12 and older in our locality, other districts and internationally through varied distribution platforms.

  • Often considered a frequency medium, radio is an ideal reach medium when planned differently — based on local, national and international data.
  • Reach 3 consumers 1X rather than 1 consumer 3X since that 1 consumer is less likely to need a product/service than any 1 of the 3 would be.
  • Ads are most effective when they remind people of brands they know, at the time they happen to need a product or service.
  • Reminding is a perfect job for radio when used as a reach medium  and we do just that well.
  • Radio’s diversity of programming affords advertisers niche channels
    to zero in on narrow target groups
  • Formats allow advertisers to speak selectively to consumers they want to reach. We at FOP Radio, using other means, further reach those target groups digitally and through subsidiaries or associate broadcasting platforms.
  • Local/regional structure means brands can focus on key marketing areas.

The Second wave of COVID-19 is established in Europe and the USA. This means a possible ripple effect in Sierra Leone if strict rules aren't adhered to at boarders crossings, within districts, chiefdoms, cities, towns and villages.


Sierra Leone's COVID-19 update as of last inquiries on 18/06/2020- updating

New cases=22


Total confirmed cases: 2486

Total recovered: 1854

Total discharged from quarantined:12293

Active cases at Isolation Centers: Awaiting

Cumulative recoveries: Awaiting.

Persons in quarantine: Awaiting

Case locations: updating.

BO: 117

Bonthe: 87

Bombali: 52

Falaba: 11

Kailahun: 95

Kambia: 30

Kenema: 127

Koinadugu: 36

Kono: 77

Moyamba: 58


Pugehun: 28

Tonkolili: 82

Western rural: 305

Western Urban: 1208

Gender share of cases

Male: 1329  Female: 1157


Beware of fake news. Always cross check COVID-19 information with the Ministry of Health, Ministry of Information and formal radio stations.

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